People ask around for an accountant, then look them up.
A referral gets your name mentioned. A search decides whether they call. We check what people find when they look for an accountant or tax preparer nearby, in maps, search, and AI answers.
Example: an accounting firm
- Not in the top 3 map results for "accountant near me"
- No page for small business bookkeeping, work it wants more of
- Asked for a local accountant, ChatGPT names 3 other firms
- Site still shows last year's tax deadlines
- Site is secure and loads over https
Next: the paid report gives a task for each finding.
What we check for accountants
The free audit gives you a high-level read on each of these. Paid reports turn them into tasks.
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Map results
Where you appear for "accountant near me" and "tax preparer near me", and who sits above you.
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Services
Whether personal tax returns, small business accounting, bookkeeping, and payroll each have their own page.
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Who you serve
Whether the site says which clients you take: individuals, contractors, small businesses, nonprofits.
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Tax season readiness
Whether your pages, deadlines, and hours are updated before January, not after.
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Reviews and listings
Your rating and review count next to nearby firms, and whether your hours and phone number match everywhere.
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AI answers
Whether assistants like ChatGPT and Google's AI answers name your firm when someone asks for an accountant.
The searches we test
We run the searches your customers make, in the towns you serve, and record where you appear.
These are examples. Your audit uses the services and places that matter to your business.
- accountant near meMaps and search
- tax preparer near meMaps and search
- small business accountant in [your town]Search, for each town you serve
- how much does a CPA charge to do taxesSearch
- Who is a good accountant for a small business near me?Asked to AI assistants
Questions
Most of our clients come from referrals. Is an audit still useful?
Often, yes. A referral gets your name mentioned, and then people look you up. The audit shows what they find and who shows up next to you.
Do you need access to our client files?
No. The audit uses only what is publicly visible online.
What does the audit cost?
Nothing. It comes with no obligation. Paid reports start at $99 if you want recommendations and tasks.