Referrals bring the small jobs. Search brings the ones you want more of.
Word of mouth is steady, but it mostly sends the work your last customer had. The homeowner planning an EV charger or a panel upgrade researches online first, and hires from what they find.
Example: a homeowner who just bought an electric car
- Searches "EV charger installation near me"
- Reads a few electricians' pages to see who does this work
- Checks licenses, reviews, and photos of past jobs
- Asks one for a quote. The others never get the chance
The point: what they find online decides who gets the call.
What the research says
- 97%of consumers read reviews for local businesses.Source: BrightLocal, Local Consumer Review Survey 2026
- 54%of consumers visit a business's website after reading positive reviews.Source: BrightLocal, Local Consumer Review Survey 2026
- 45%of consumers use ChatGPT or other AI tools for local business recommendations, up from 6% a year earlier.Source: BrightLocal, Local Consumer Review Survey 2026
How people find electricians now
Nobody finds a business just one way anymore. These are the places people look.
-
Map results
For a dead outlet or a tripping breaker, people pick from the few electricians shown on the map.
-
Planned-job searches
EV chargers, panels, generators, and rewiring are researched before anyone calls. A page for the job is how you get found.
-
AI answers
More people now ask an assistant who to hire. Assistants read websites to decide which electricians to name.
-
Looking you up
People who get your name from a contractor or a neighbor still search it. They are looking for a license and proof of work.
Why word of mouth isn't enough
A referral sends you the job your last customer had. It rarely sends the kind of work you'd like more of.
- Referrals repeat the pastIf your customers know you for service calls, that's what they recommend you for. New kinds of work have to find you another way.
- Trust is checked onlinePeople let an electrician into their home and their panel. They look for a license, insurance, and reviews before they call.
- Contractors and builders move onA builder who feeds you work can retire or switch. Depending on a few sources is a risk.
What a better website does for electricians
Every site we build is fast on a phone, with a page for each service and location. These are the parts that matter most for you.
-
A page for every job
EV chargers, panel upgrades, generators, and rewiring each get a page that can be found.
-
Homes and businesses, separated
Residential and commercial customers each land on a page written for them.
-
License and insurance, visible
Your credentials and years in business where people look first.
-
Photos of real work
Clean panels and finished installs show the standard you work to.
-
One tap to call
A phone number that works with one tap, for the urgent calls.
-
Quote requests that reach you
A request form that lands in your inbox, with tracking so you know what the site brings in.
Signs your site is holding you back
If two or more of these sound familiar, the free audit will show how much it matters.
- It doesn't mention the jobs you wantNo page for EV chargers, panels, or generators.
- Your license number is nowhere on itThe first thing a careful customer looks for.
- It reads the same for homes and businessesSo neither customer feels it's for them.
- The photos are stock imagesNot your own work.
How it works
-
Audit first
A free audit shows whether your website is the problem.
-
Scope and quote
Pages, price, and delivery date are agreed in writing before work begins.
-
Build and review
We build the site, you review it, and we make your changes.
-
Launch
You host the files, or we put the site live on an account you own.
We don't build online stores, booking or patient systems, or live inventory. If you need one of those, we'll tell you before you spend anything.
Questions
Most of my work comes from builders and contractors. Does a website help?
Yes. Builders and property managers look you up too, and a site that shows your license, insurance, and commercial work makes it easier for them to bring you in.
What does a website cost?
It's a custom quote. Pages, price, and delivery date are agreed in writing before any work begins.
Who owns the website?
You do. You own the site and the hosting account. You can host the files yourself, or we put the site live on an account in your name, and you can leave at any time and take everything with you.