A roof is a once-in-decades job. Your last customer won't need you again soon.
A replaced roof lasts for decades, so every year depends on new homeowners finding you. They compare a few roofers online before they let anyone on the roof.
Example: a homeowner with a leak after a storm
- Searches "roof repair near me"
- Compares a few roofers, their reviews and recent jobs
- Looks for storm damage and insurance claim help
- Asks two for estimates. The rest never get a call
The point: what they find online decides who gets the call.
What the research says
- 62%of homeowners use an internet search to find a roofer. Word of mouth is still first, at 79%.Source: Roofing Contractor, 2025 Homeowner Roofing Survey
- 78%of homeowners say they'd be more likely to call a roofer that lists pricing on its website.Source: Roofing Contractor, 2025 Homeowner Roofing Survey
- 74%of homeowners use online reviews as a measure of whether to trust a roofer.Source: Roofing Contractor, 2025 Homeowner Roofing Survey
How people find roofers now
Nobody finds a business just one way anymore. These are the places people look.
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Map results
After a storm, people pick from the few roofers shown on the map, by rating and by who looks local.
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Repair and replacement searches
A leak and a full replacement are different searches. A page for each is how you show up for both.
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AI answers
More homeowners now ask an assistant which roofer to trust. Assistants read websites to decide who to name.
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Looking you up
A homeowner who met you at the door or got your name from a neighbor searches it before signing anything.
Why word of mouth isn't enough
A happy customer won't need another roof for a long time. Referrals matter, but they can't be your whole pipeline.
- Repeat work is limitedA new roof lasts decades. Repairs bring some customers back, but most of next year's jobs come from people who haven't hired you before.
- Homeowners check before they signA roof is a big purchase. People look for reviews, photos, and a real local address before they commit.
- Storm work goes to whoever is found firstAfter a storm, people search right away. A page that is already live beats one written the week after.
What a better website does for roofers
Every site we build is fast on a phone, with a page for each service and location. These are the parts that matter most for you.
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Repair and replacement pages
Separate pages for the two jobs, so you are found for both.
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Storm and insurance help
A page that explains how claims work and what you handle, ready before the next storm.
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Recent projects
Photos of finished roofs in the towns you work in, with dates.
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Materials and warranties
What you install and what you stand behind, in plain language.
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A page for every town
Each town you serve gets its own page, so you show up where the work is.
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Estimate requests that reach you
A request form that lands in your inbox, with tracking so you know what the site brings in.
Signs your site is holding you back
If two or more of these sound familiar, the free audit will show how much it matters.
- The newest project photo is years oldIt looks like you've stopped working.
- There's no page about storm damageThe moment people need you most.
- It doesn't say where you're basedHomeowners are wary of roofers who aren't local.
- It's a single pageWith nothing for each service or town.
How it works
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Audit first
A free audit shows whether your website is the problem.
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Scope and quote
Pages, price, and delivery date are agreed in writing before work begins.
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Build and review
We build the site, you review it, and we make your changes.
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Launch
You host the files, or we put the site live on an account you own.
We don't build online stores, booking or patient systems, or live inventory. If you need one of those, we'll tell you before you spend anything.
Questions
We get our jobs from door knocking. Why would we need a better site?
Because the homeowner you spoke to looks you up after you leave. A site with recent local jobs and real reviews helps the conversation you already started turn into a signed job.
What does a website cost?
It's a custom quote. Pages, price, and delivery date are agreed in writing before any work begins.
Who owns the website?
You do. You own the site and the hosting account. You can host the files yourself, or we put the site live on an account in your name, and you can leave at any time and take everything with you.